Boing Boing: Olympic brand-whoring attains new, shameful low

Boing Boing: Olympic brand-whoring attains new, shameful low: “Sweltering sports fans who seek refuge from the soaring temperatures with a soft drink other than one made by Coca-Cola will be told to leave the banned refreshment at the gates or be shut out. High on the list of blacklisted beverages is Pepsi, but even the wrong bottle of water could land spectators in trouble.”