When Search Engines Become Answer Engines (Jakob Nielsen’s Alertbox): “The website is becoming a less prominent locus of experience as people use search engines to bring up answers to their current questions. How can sites cope with masses of freeloaders?”
Interesting acticle, especially if you have a web site or blog. Very briefly, users tend to search for information, and get the answer from the search results, or from the first page on the site. They’re unlikely to look any further into the site. Increasingly, you don’t have long to attract people’s attention.