$19.99 vs. $20 or Pricing 202 :: MarkTAW.com: “Clark Howard famously figured out K-Mart’s pricing scheme. They used the last two digits – the penny amount – as a sort of inventory control system. Anything labelled $x.43 (or something like that) was actually below their cost and on clearance. He bought only clothing that was on clearance and below K-Mart’s cost.”
Interesting article about why things are priced the way they are. Doesn’t matter if it’s $ or £ – 19.99 sends a different message to 20.
Sorry if it looks like I’m just spreading Mark’s whole site around our assorted blogs, but I’m finding plenty worth linking to in there – it’s worth a good poke around.