There’s a lot of debate over this issue. Just to make my side clear, PigPog outputs full feeds and partial – no ads in the partial, but some in the full feed. So I’m slightly ‘full feed’ of centre.
Full What, Now?
RSS Feeds. Very briefly, for those who don’t use them (yet), an RSS feed is a small file located on your web server that other people can grab to find out what your latest content is. The difference between it and the main index page for your site, or a ‘what’s new’ page, is that it’s in a standard, machine readable format. (Well, one of an annoyingly wide range of different formats, but that’s a whole other argument.)
You use an RSS Reader program (or online service like Bloglines) to go and get these files, and keep track of what’s new. The advantage for you is that you can track every bit of new content on a hundred or more sites, without having to spend hours visiting them all and trying to remember what you’ve already seen.
The argument we’re looking at here is down to two choices…
- Your feed contains the whole of your articles, so people can read them directly in their RSS Reader, and don’t have to bother visiting your site at all.
…or…
- Your feed contains a short ‘teaser’ for each of your articles, with a link for readers to click on to go to your site to read the whole thing.
The Choices
Full Feeds
Outputting full feeds has a few advantages…
- Readers usually prefer to read that way. They get to see things quicker, and with the formatting their RSS Reader applies, not your choice of fonts and colours.
- More actual reading. If they don’t have to make an extra click to get to your content, they’re more likely to read it. You want people reading, don’t you?
Partial Feeds
There’s advantages to this side too – that’s why it’s a difficult question…
- Readers reading your content in their RSS Reader probably won’t get to see your ads, so they don’t make you any money. Making them click through to your site means they might click ads.
- Content theft via RSS is a growing problem – people set up a page that automatically grabs contents from RSS feeds and posts it as their own. Not nice, and you don’t want them doing it to you. If you only output a teaser to your RSS feeds, the most they’re likely to steal is that teaser. If they don’t link it to your page, it probably won’t make much sense anyway.
- Bandwidth usage. RSS is starting to account for a large percentage of the bandwidth used by most sites, and this is likely to get worse. Outputting full feeds uses more bandwidth than partial. You can get around this to some extent by using FeedBurner to cache your feed.
My Conclusion
In the end, giving our most loyal visitors the best reading experience is more valuable than the fairly small risk/cost of content theft. The fact that they’re not seeing ads doesn’t matter too much either – the sort of people who use RSS tend to be the sort of people who don’t click ads much anyway. Anyway, since we’re adding a full feed rather than giving just full feeds, we can potentially change in future if it seems to be destroying our chances at huge profits
Your Conclusion
Your conclusion may vary. If your bandwidth is limited and you don’t want to go the FeedBurner route, you may find yourself pushed more towards partial feeds. If you’ve actually been hit by content theft through your RSS feed, you might be very tempted to switch it to partial content.
Your subject area will make a difference too. If you’re dealing with ‘normal’ people, they may well not mind too much either way. If you’re dealing with hardcore geeks, you may find lots of readers just won’t subscribe to partial feeds.
In the end, you have to make your own decision, and I can understand people going either way. I think full feeds are right for us, though, and I’d be wary of upsetting regular visitors for the sake of trying to stop someone pinching your content.