Turning Down Time into Creative Competition

Just to make us feel better about our recent problems, Flickr joined in with some down time of their own a couple of days ago. I didn’t see the site when it was actually down (the site was still there, just not working), but I gather someone there came up with the best way of handling downtime I’ve seen yet. They turned it into a colouring competition.

Flickr use a pair of circles, one red, one blue, as a ‘busy’ indicator when uploads are happening. The circles have become a bit of a logo for them, although they’re not in the real logo. So, they stuck up a downloadable file of the two circles as line art, and got their users to colour them in, using the most creative methods they could think of, photograph the results, then submit them for a competition once the site was all working again.

There were dogs and cats, some spectacular origami, furry people, a lot of crayons, and quite a spectacle. My favourite, though, completely breaks the rules – no colouring, just light – simple, minimalist, but very Flickr.

Oh, and if you don’t get the joke of this one, trust me – do not go and look it up. You really don’t want to know.