In ads for things like laptops and mobile internet services, people are always shown working in the most unexpected places. Sitting on a beach writing their monthly sales report, or emailing their boss the latest production spreadsheet for the EMEA region from the top of a bleak mountain somewhere.
Originally, the boss would receive it at work or home, and nod, impressed that our hero is in the office at all hours. These days, the boss may well be receiving the results on the golf course, or even on the next peak across the mountain range.
Well, when I found myself at the top of Sheeps Tor on Dartmoor, I couldn’t resist the urge to pop my MacBook Air out of my bag, and transfer a few images across from my camera wirelessly. Can’t miss a chance to emulate an annoying git in an advert.
More pics from the same trip should be coming soon.
And yes, the rock did scratch the bottom of my Mac a little. And I knew it probably would. And I did it anyway, for the sake of getting the photo.