PigPog

We’ve tried Project Wonderful for advertising on PigPog before, and not had a lot of luck with it. They seem to have carved out a successful niche in online comics, but have very limited advertisers in any other area. Still, I liked the idea enough to give them another try with this redesign.

PW works as an auction system – until all the ad boxes on your site are taken, everybody pays £0. Once people have to start bidding for them, though, the people willing to pay the most win the ad placements. I was pleased to see the first paying advertiser was actually a comic I regularly read – Buttersafe. Buttersafe is strange, and often makes no sense – my favourite kind of comic.