Gawker Media, the people behind some of the most successful sites on the Internet, like Lifehacker (especially if success is measured by how much of their content is nicked, er, I mean linked, by us) and Gizmodo, have come up with an unusual idea for what to do with their spare advertising capacity.
If they donâ€™t sell enough ads, they use the spare capacity to give publicity to artists, though a scheme they call Gawker Artists. If youâ€™re an artist looking for a bit more exposure, you can submit some info and appropriately-sized images, and they might promote you too.
If youâ€™re not, just flick through the work on display. In typical Gawker style, theyâ€™ve got some interesting and unusual work on display. Itâ€™s certainly good to see some thought being put into how to make use of those spare shapes. Iâ€™d never have noticed if it wasnâ€™t for wanting to give the new Firefox beta a fair trial without any extensions installed – for once, Iâ€™m glad to be without