You may notice some new ads on the right, from Performancing – we’re experimenting with their new advertising network. Looks like it should run alongside Google AdSense safely enough (they don’t look like Google ads, and they’re not contextual, so they should stay on the right side of Google’s ToS). They’re just in the process of launching (haven’t even officially announced yet), and don’t have any advertisers, but it might be kind of interesting to experience something like this from the beginning. Plus, they seem like nice guys.
If you have a blog, and fancy giving it a go, you can read more at Performancing Partners, and if you go there from here and sign up, we should even get a bonus as a percentage of what you make.
The way it looks like it’s going to work is that they’ll give advertisers a price for per-click and per-impression ads on your site, and try to sell the ad spaces you create. Options for layout seem to be pretty limited so far – looks like it’s just a tower of a number of ads. You choose how many ads to display, and they keep adjusting the price to make the most money. Of what they get, 70% goes to you, and 30% to them. They’ll also pay 5% out of their cut to the person who referred you (us?).
If you’ve got an available hole in the side bar, it could be worth experimenting with, but how well it works depends entirely on how they do at getting advertisers signed up.